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Apple vs Google: which brand should you buy?

Only the phones we recommend from each brand. Checked 19 October 2026.

Side by side

Best for
Apple: People who want a polished, ad-free phone with strong resale value and can pay a premium.Google: People who want the cleanest software and longest updates, and who live near a service point.
Phones we recommend
Apple: 5, ₹79,900 to ₹1,79,900Google: 4, ₹55,999 to ₹1,34,999
Average updates (our picks)
Apple: 5 yearsGoogle: 7 years
Updates on top phones
Apple: Apple commits to security updates for at least 5 years from the first sale of an iPhone. It does not publish a fixed number of iOS upgrades.Google: Pixel 8 and newer: 7 years of OS and security updates. Pixel 11 series supported until August 2033.
Updates on budget phones
Apple: Same pledge for the cheaper iPhones (e.g. iPhone 16e). Apple has no separate budget policy.Google: Pixel 8a, 9a and 10a: the same 7 years. Pixel 10a is supported until early 2033.
Service in India
Apple: Six Apple Stores in India as of Feb 2026 (BKC and Borivali in Mumbai, Saket in Delhi, Hebbal in Bengaluru, Koregaon Park in Pune, Noida). Repairs also go through Apple Authorised Service Providers; we did not find an official count. iPhones bought abroad do not reliably get free warranty repair in India.Google: Thin network. Google runs two own walk-in centres (Delhi, Bengaluru; Mumbai was planned) with same-day repairs. In March 2025 Google said it had about 30 multi-brand partner centres and planned to roughly double them by end of 2025. Earlier reports cited 100+ partner centres via Flipkart's F1 Info Solutions, so the true count is unclear.
Preloaded apps and ads
Apple: No third-party bloatware or system ads. iOS is the same worldwide.Google: Cleanest Android here: no third-party bloatware or system ads.

Best phone from each, by budget

Common questions

Which is better, Apple or Google?
It depends on what you want. Apple suits people who want a polished, ad-free phone with strong resale value and can pay a premium. Google suits people who want the cleanest software and longest updates, and who live near a service point.
What is the best Apple phone and the best Google phone?
Apple iPhone 18 Pro Max (8.9/10, ₹1,79,900) and Google Pixel 11 Pro XL (8.5/10, ₹1,34,999).
Which gives longer software updates, Apple or Google?
On the phones we recommend, Google promises longer updates on average (Apple 5 years, Google 7 years).